All Media specifications will have four crucial elements built into them. These skills are the fundamental learning principles you need to understand how to teach because they comprise all of the angles of media education your students will need to be able to recognise, comment on, assess and theorise about.
Depending on the exam board you choose, you will see different permutations of these skills being tested in different questions. They are:
So, for example, you may study texts that cover all four simultaneously. These texts are often referred to as being ‘in-depth.’
Or, alternatively, you may see a combination of the skills as the focus for a specific text, such as audience and industry being analysed together. Either way, these are the founding fathers of Media GCSE.
When they come to build the GCSE Media Museum in years to come, these four will be the statues you walk past on the way to that seminal, two floor exhibition ‘Marketing Zoella – Fifty Years of Overpriced Advent Calendars.’
Industry - (The Nick off The Apprentice one)
You can see where I’m going here. Nick was well better than “ThankyouitsbeenaprivilegeSirAlan". He was cool. He was dispassionate. He was a bit of a nark. He knew what to do. He made sure the product was completed.
This is industry. This is the machinery that produces the media. They produce, publicise and distribute media texts. Which means they make, advertise and deliver all those things so intrinsic to our lives.
Be clear with your students what examples of industry are. The NME is a producer of content. Marvel is. Sky Atlantic is. They produce this content, let us know about it and then deliver it to us via a raft of traditional and increasingly new platforms. Industry is The Liverpool Echo, EA Sports and 6 Music. It is Warner Brothers which spends millions on Dunkirk and e-One Films which made I Daniel Blake for relative coppers.
And there is ‘NEW MEDIA’ too. The industry surrounding these relatively nascent, ever-evolving technologies is enormous. Streaming and internet capability has opened up almost unmeasurable new possibilities for media industries and these will be examined just as thoroughly on your course. Delving into them all now, and getting the pupils familiar with all these possibilities will be time well spent.
Next week more Key Skills. How important are they!....Click on the links below for lessons from our expert examiners.
Our new Unit 4 for GCSE Industry has landed. Click on your exam board to see our new and improved slide show.