This is a task that may seem reasonably straightforward at the beginning but is actually marbled with some quite challenging features...so pay attention!
Key Teaching Points
Research Is Key
An analysis of a wide range of existing artists’ web pages is the obvious and essential jumping off point. While most of them will be formatted in a relatively similar way (Menu/Gigs/Merchandise/Social network/Thumbnails etc), it is vital to see how the artist is suggested.
The Different Styles Of Teaser Video
For pupils who are confident in trying to develop their response into something more sophisticated, ask them to consider the notion that it doesn’t have to be a straight 30 second video clip.
It can be an amalgam of promotional devices packed into the 30 seconds, as long as the rubric of “Between 15 and 30 seconds of music” features.
So….get them to consider how else a teaser/introductory/promotional clip might work. Who or what else might feature?
The Video Bit
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NEA Let’s Get Down to The Briefs (Ah I Did Have One More)It’s more than reasonable to say, at this point, that individual teachers and centres have real responsibility when it comes to unpacking the core elements of the briefs the candidates can choose from.Warning Signs Part 1One Shot OnlyAs a prime marker this year, it was fairly obvious that a number of schools did not take enough time to systematically work through each of the opportunities on offer. At the most extreme end of this continuum were the centres who contrived to do completely the wrong brief.
Well hello, again pop pickers. I hope all is well and you’re all enjoying this delightful first half-term return to school, and are reading this, kicking back with a glass of Oranjeboom, some slices of Crackerbarrel and have just dropped a bit of Ted Sheeran on the radiogram.
It’s quite clear, looking at the new set of AQA briefs, that they are considerably more prescriptive and far less generic than the first tranche of five were.That is to be expected in Year 2. It’s essential therefore that teachers make sure they scrutinise BOTH the essential elements (left hand side) AND the equally crucial minimum requirements (right hand side).And not just scrutinise them but sit and THRASH OUT AND DECODE THE REQUIREMENTS with the pupils so they have a crystal clear vision of the focus for their upcoming months of work.
Clearly this topic springs straight from the pupils’ study of I Daniel Blake. If your pupils didn’t take the opportunity to watch IDB the first time round during the CSP prep, then now is definitely the time to do so for those considering this NEA.