The poster campaign for The Lego Movie has been chosen for representation and media language analysis as the campaign produced a variety of posters with a very strong brand image carried through coherent media language and representations. The characters within the film posters include knowing use of stereotypes but also attempt to reflect the contemporary context of greater gender equality. They must study at least 4 posters from the campaign including the main promotional poster – to develop their knowledge and understanding of how and why the media language and representations construct a brand image for the film.
The film The Lego Movie has been chosen for media industries analysis as it illustrates the industrial imperatives of blockbuster film production by media conglomerates. The concept demonstrates the importance of marketing in contemporary Hollywood with the strong synergy between the toy product and film.
There is no requirement for learners to textually engage with The Lego Movie. Learners should use the film as a case study from which to explore media industry issues such as, conglomerate ownership, convergence across platforms, funding, regulation, and the impact of marketing and industrial synergies on a media product such as The Lego Movie.
In Edusites Core Unit 4 Media Institutions we will be looking in much greater depth at the origins and structure of modern media institutions and industries. That work will offer useful additional depth to your work on The OCR set products and our current work on The Lego Movie.
When revising for the examination be certain to revisit this material at the end of the course when your ability to analyse these products will have evolved with the additional learning and your understanding will be so much greater
The Lego Movie was the first film produced by Warner Animation for over a decade.
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Edusites cover a wide selection of OCR GCSE Media Studies specified Set Study Products for 2019 examination. The study of the media for GCSE involves a solid understanding of how the media industry and its range of institutions construct media products that communicate messages to their audiences about the world we live in and our place within it.
In-depth schemes of work with embedded links, preliminary material, mock exams with mark schemes, exemplar responses, revision resources,
All of the framework concepts in GCSE Media Studies – Media Language, Representation, Audience, Institutions and Values – are linked and interact with each other to produce meaning. Whilst each unit has a focus it will touch into other areas (usually indicated in the Lesson Slides) and will be revisited in their work in the other units.